Shouldn't your newsletter be this good online.
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Make Newsletter Collections.
Your Newsletter, But Better.
You've got a newsletter you get printed and mailed to your select audience. Your audience may be members of your club, a customer list you maintain, or your employees. Every week, month, or quarter, you faithfully collect content and use your preferred authoring tool to create the newsletter (word, indesign, etc). When it's ready, you send the PDF file off to your print company to print and mail out to your audience. It's a time tested and effective way to keep your audience up to date.
However, you can't avoid the fact that people want to read your content online, now more than ever. Its where most people consume their news and stay in touch with their community. You need to serve these online people with your great information as well. Plus, you want to take advantage of expanding your audience while enjoying the huge cost savings of distributing your newsletter digitally.
This is where things get tricky. You've got a couple of questions to ask yourself.
How can I reach my online audience without having to add additional work producing and distributing my already completed print newsletter?
How do I make access to my online newsletter frictionless for my audience?
Which digital channels will best reach my online audience?
How can I make the presentation of the newsletter to my audience engaging and impressive?
Once you've answered all these questions, you'll know you have a solution that services your online audience just as well as you currently do with your offline audience.
You've got the PDF version of your newsletter on your computer, now you need to get it online. If it's too difficult or cumbersome for you to get your newsletter online then you'll never do it on the weekly, monthly, or quarterly schedule a newsletter requires.
Do a Google search for online newsletter and you'll get a long list of services like mailchimp, constant contact, mad mimi, and more. The problem with these services is they expect you to reformat and change the way you design your newsletter. That means work, lots of it. You'd be forced to create two versions of your newsletter, an online and print version. You probably don't have the time or resources to do this.
So much better than sharing a PDF.
This is why most people fall back to emailing out a PDF attachment (the same file you send to the printer to create the offline version of your newsletter). Or add a link to download the PDF newsletter from their website. These are both terrible solutions.
PDFs are large files and can be difficult to send as email attachments or download
No one likes to open an attachment in an email or a download for fear of a virus
PDF viewers display your pages in a flat, generic, boring presentation
This hardly makes someone want to read your newsletter. It shows you don't really expect your audience to read the content, you just wanted to hit a distribution metric.
It doesn't have to be this way.
Superpowers For Your Newsletters.
Simplebooklet can take your newsletter, unlock its creative value, and give you digital superpowers.
All you do is take the PDF version of your newsletter you send to your printer and upload it on Simplebooklet. Add your logo and contact information, then start sharing. Take it further with our easy to use, drag and drop buttons and content enhancers.
Simplebooklet automates everything else. Search discovery is optimized with meta and structured data. Links get activated. And you'll have one tap sharing to all your favorite social networks, email, and other digital channels you use to reach your audience.